How TikTok “finfluencers” are shaping the future of investing
TikTok “finfluencers” flexed their influence in 2021, with some creators attracting millions of followers.
TikTok “finfluencers” flexed their influence in 2021, with some creators attracting millions of followers.
Putnam’s research found that 31% of financial advisors using social media for business are using Reddit, and 21% are using TikTok.
Spending a few extra minutes crafting a personalized note when inviting to prospects to connect on LinkedIn can help lead to a productive new client relationship.
During the COVID-19 pandemic, 74% of U.S. financial advisors who used social media for business initiated new relationships or onboarded new clients.
Although Millennial retirement savers are nowhere near retirement age, they already represent the biggest opportunity for rollover business.
In the latest release of the Putnam Social Advisor Survey, 92% of advisors using social media reported seeing asset gains attributable to social networking.
With LinkedIn usage reaching its maturity stage, the days of simply hitting the “Connect” button to grow your network have passed. Writing personalized, specific, and memorable connection invitations is key to getting them accepted and starting those relationships off on the right foot.
Our LinkedIn video series shows how to search for alumni connections and filter by years attended, current city, and employer.
Learn how to use filters to identify prospects and narrow your search by second level connections, geographic location, companies, and more.
Learn how to make your LinkedIn profile more attractive to search engines and prospects in five simple steps.