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What not to say on Twitter

Certain words used in a social media context can trigger scrutiny by regulators. The terms below are a small subset of what regulators routinely look at when evaluating the appropriateness of social media communication. These terms are worth considering any time you are writing Tweets, LinkedIn updates, or Facebook posts. You should always determine the appropriateness of your messages — and if you are affiliated with a firm, its regulations should govern your online presence. Always work with your compliance team when engaging on a social network.

CircumventInaccurateOversimplified
ConcealIncompleteOversimplify
DisqualifiedLoopholeRumor
DisqualifyMark-upSecret
ExaggerateMarkupUnapproved
Failed toMisappropriateUnethical
FalseMisconductUnverified
FraudMisleadUnwarranted
FraudulentMisledViolate
GuaranteeMisrepresentViolation
HypotheticalOmittedWillfull
ImproperOverchargeWillfully

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4 Responses to “What not to say on Twitter”

  1. Susan Weiner, CFA says:

    I can see how “guarantee,” “hypothetical,” and “loophole” got on the list. However, it seems odd that all of these words would trigger regulatory scrutiny. In many cases, they’re words that would be used by an advisor trying to warn investors about bad investments.

  2. Philip Calvert says:

    Interesting post, thank you – but surely it’s not as simple as looking out for specific words in a tweet or a post. Context has to play a part too.

    And also, how do you know that these are the words that “regulators routinely look at when evaluating the appropriateness of social media communication”? Have they been published?

  3. Michael says:

    It’s unwarranted and maybe even unethical, not to mention improper, almost to guarantee willfully false rumors like these.

  4. Brad Ledwith says:

    This is very helpful.

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