5 ways to optimize your LinkedIn profile

5 ways to optimize your LinkedIn profile

Add your picture Choose an image where you’re in a professional setting, dressed appropriately, and either smiling or looking slightly off-camera. Use your professional name Use the name you go by professionally; if it’s a nickname, use it. Be sure to include both your maiden and married names if applicable. Write a great headline Your

Your social networking personal and business personas

Your social networking personal and business personas

The growing imperative for financial advisors to use social networking sites like Facebook, Twitter, and LinkedIn presents an interesting quandary beyond the obvious compliance restraints: how do you balance your personal and professional personas online? Some items to consider: What is your personal brand? Is it strongly tied to you as an individual, or is

3 Ways to use Twitter as a listening tool

3 Ways to use Twitter as a listening tool

For all the knocks on Twitter’s superficiality and 140-character limit, it’s hard to dispute the social network’s ability to capture public opinion. Breaking news often originates from Twitter and spreads like wildfire through the network as millions of users record their opinions in real time. Whether or not you post on Twitter, you can use

LinkedIn 101

LinkedIn 101

LinkedIn is the premier social network for professionals, with over 175 million members worldwide. By joining LinkedIn as a financial advisor (basic membership is free), you can project your professional persona to an educated and affluent audience, connect with existing clients and colleagues, and cultivate client prospects. An attractive social network* 91% of financial advisors