Tailor content and messages specific to your work and professional relationships with a Facebook business page.
Advisors who use Facebook as their primary social network and who attribute asset gains to social media activity represent only 18% of the total advisor population. But, on average,...
For advisors using social media for business, the number of networks used and the frequency of activity are directly proportional to asset gains via social media. According to the Putnam Investments Survey of...
When it comes to social media, it’s important to stand out and be noticed.
83% of financial advisors on Facebook gained new business through social media.
A hashtag is the easiest way to make sure your tweets are discoverable.
Use the Felt app to send a handwritten card through the U.S. Postal Service without leaving your home or office.
Use Newsle to stay on top of news and events that affect your key clients and contacts.
Make sure your profile picture and background images on social networks are up to date. You’ve changed in the past year, and your picture should, too. Networks such as LinkedIn...
Putnam Investments surveyed over 700 financial advisors to learn more about how they are using social media for business.